APP Store Optimization
App Store Optimization (ASO) has always been a part of our DNA. Since 2014, we've been trying to understand and identify how the Google Play and App Store algorithms work.
ASO is not one-off task but instead an ongoing process with the objective to obtain as much organic traffic as possible. First by improving App visibility in stores and second by optimizing the visit-to-install ratio.
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WHY ASO IS SO IMPORTANT
The current mobile ecosystem is formed by millions of Apps just waiting to be discovered. Here are some reasons why ASO is so important:
More infoCROWDED MARKET
There are over 2.2Mn Apps in the App Store and over 3Mn in Google Play.
SEARCH
Over 65% of App downloads come from search traffic.
UA COSTS
CPI prices tend to be really high and only a few can compete with them.
QUALITY
Traffic mostly from high value users.
PROPRIETARY TECHNOLOGY
We combine the expertise of our 'ASOers' with innovative and advanced analytical techniques developed by our ASO BOT; our in-house technology based on machine learning and artificial intelligence. What does it do?
More infoSEARCH
Automatically finds and filters thousands of keywords.
DATABASE
Classified data of 500,000+ keywords in 12 languages for both OS.
SCORE
The algorithm catalogues each keyword adhering to 5 different KPIs.
REPORT
Tracks keywords, downloads, CR, competitors and A/B tests changes.
Our Services
Our services include store profiles and App audits, market research, long term strategies, on-going CRO processes, iterations, continuous monitoring, analytics and brainstorming.
All of this is based on two principles:
IMPROVING VISIBILITY
Your App must stand out in these overcrowded App Stores. The App metadata needs to be fully optimized with keywords so that it can easily be found, thus leading to increased exposure.
IMPROVING CONVERSION
Once your App has been discovered, you need to make sure it is installed. The main elements to work on are A/B visual testing and localization of the App page to fit different cultures and countries.
Do you require
our expertise in ASO?
Case Studies
ASO is not magic. It’s a thorough and complex process of understanding and iteration. Lab Cave ASO Services don’t believe in magic wands, but instead, data and years of expertise. Check out our latest success stories, where you can truly see the fruit of our work in third party Apps.
The Respawnables
Digital Legends’ third person shooter The Respawnables is an amazing game that, previously had no ASO optimization...
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Epic Summoners
FT Games reaches a +100% Organic Install Uplift with Lab Cave's ASO Optimization...
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Champion Soccer League
Stand out in the crowded "Sport" vertical with a new game launch on Google Play, without performing any UA actions...
View studyFAQ
What kind of Apps are you interested in?
We are open to evaluate any kind of genre.
Can you do it for Android, iOS or both?
We have a dedicated team for each operating system, so we work in both platforms.
What are the requirements for an ASO partnership?
We love to show results so Apps with a longer presence in the stores are preferred. It is easier to isolate and compare the ASO effect with them.
We usually work with Apps that have over 1Mn downloads, but we are open to study a partnership with newer titles as well.
Are you only doing Keyword optimization or would you take care about the visuals as well?
Our ASO team includes several designers and illustrators.
We truly believe that proper ASO has both visuals and keyword optimization. We have tested countless icons, screenshots and featured image variations gaining valuable insights on how to increase conversions.
What business model do you usually work with?
We see ASO as a non-stop process where you need to iterate often, that’s why our business model is based on a monthly fee where our team performs several updates.