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App Store Optimization (ASO) and Mediation Tool



We want your game to be as successful as possible. That’s why we want to apply all our knowledge and expertise from developing and launching +300 games and combine it with Fibonad’s expertise in performance. This way, with our help, other studios can reach their true potential!

App Store Optimization

We have one of the most advanced​ ASO teams in the market, together with cutting-edge patented tools we have achieved over 200 million organic downloads! Our experienced team makes sure we have maximum organic visibility in the App Store, Google Play and alternative stores.

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An in-house developed ASOBOT, mixing AI and machine learning.


57 localizations for Google Play and 16 for iOS.


It's all about testing and optimizing.


Trends research and ranking for over 1Mn keywords in iOS and Android!

& analytics

Only data-driven decisions with just one goal:​ reach the highest LTV without damaging user experience. We create innovative solutions to make the most of every game, both from the monetization and from the user side​.

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Holistic game economy approach.


Smart balancing with offers and pricing design.

data science

In-house systems to track major KPIs.


Events design and methodical mindset.

& advertising

With vast experience managing a huge ad inventory, mediation and formats, along with the power of a leading advertising group, our marketing team will take your product to the next level with just one goal: to make it grow!

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Covering all UA needs, optimizing sources and detecting fraud.


Direct contact with Apple and Google Play to get featured.


New business models, stores and channels around the world.


Optimized mediation, ad formats and direct deals.

Why Lab Cave?

You’ve got a great game but you’re not able to promote it successfully in the market. Fear no more, with our expertise launching casual and midcore products, we can take you to the next level.

Business approach


Having a great game is not enough. You need traffic and be able to monetize it! Our Monetization & Analytics, Marketing & Advertising and ASO teams are here to help make the most of your product and kick it up a notch!

Data driven


At Lab Cave Games, although we endeavour to do so, we can't promise to be featured in the stores. But we’ll sure to our best to achieve it! Results are there for you to be checked. Data rules in decision making process. Our figures don't lie!

Collaboration models


Our publishing side goes after great games, if we are lucky enough to work together, we will agree on the best business model for both parties! Investment, co-development or service providers are just some of our available options!

Do you require our
expertise in Publishing?

Submit your game

Case Studies

A game success is a rocky road that we have been through as a developer. Our goal as a publisher is to reduce the go-to-market risks, accelerate growth and ramp-up scalability. Get in touch and let's grow your game together.

Crossy Creeper

Crossy Creepers

Crossy Creepers is an arcade block endless survival game developed by the Spanish company Etorki. It received 5M+ downloads...

View study


What kind of games are you interested in?

It must be F2P with In-App Purchases. Regarding genre, we do not close the door to any game. If you have a good game, we are interested in learning more.

Is there any platform requirement?

Unity is preferred but not a must.

At what game stage would you consider a partnership?

We would need at least a playable prototype with some basic monetization and retention metrics to make sure the MVP is already meeting our minimum KPIs.

What criteria do you use to consider a game application?

We evaluate several aspects.

  • Game content: Current development status and potential updates included in the product roadmap.
  • Art - UX/UI.
  • Monetization models (IAPs / Ads) and core loops: Fluid game economy
  • Gameplay and monetization KPIs:
    • Retention Rate on Days 1-7-30.
    • FTUE
    • ARPDAU

Would you be open to co-develop a game?

We strive for agility. We do believe that if we are involved in co-development it might slow down the process and thus its launch, therefore we are 100% hands-off development.

What party will own the Intellectual Property (IP)?

The developer of the game.

What business model do you usually work with?

Normally we work in a revenue share model.